SEO, which stands for Search Engine Optimization, is the operation of optimizing one’s website to improve the position in which the website will appear within the search results acquired from a search engine based on individual keyword phrases.
To operate a business today without the benefit of an online presence is particularly hard. The convenience and plethora of data attainable over the Internet has created an anticipation that any serious business should have a website supplying at minimal contact data and a fundamental summary of the services and/or commodities they have at hand.
Today almost every institution regardless of size or field of company has some sort of web site or blog reachable online. For the customer this is an excellent resource, available 24 hours a day and in the privateness of the home as well.
For the firm owner having a repository to post itemized information concerning the services one provides, business convictions, product catalogues, pictures, videos, and itemized descriptions of wares including prices, supplies a fantastic marketing opportunity.
Herein lies the predicament; every single opposing firm owner knows these identical findings. Even for somewhat obscure business’ there can be literally thousands of (if not more) vying web sites, supplying comparable wares or services, competing for the comparable top billing spots.
When the ordinary consumer decides to look up a business on the Computer network 69.5 percent of the time he or she will use Google to accomplish the search (according to research firm Hitwise for f.y.2008). Yahoo and Microsoft make up the lion’s share of the outstanding search queries with AOL coming in a remote 4th (although AOL actually uses Google’s results).
According to marketing research conducted by Chitika, a search based advertising network, the top ‘organic’ location in Google drove 34.35% of all transactions in the sampling. This was roughly equal to the collective traffic from positions 2 through 5, and was more than the combined total of positions 5 through 20. Organic spot number 1 is worth very nearly exactly double what organic spot number 2 is worth, and the decrease is steep after that. This is what I like to call the Google ‘Sweet Spot’.
Achieving that coveted number 1 organic spot on Google for a particular keyword phrase can double the volume of commerce a website can assume to receive over the second position. For an online firm today, with margins as slight as they are now, this could be the distinction between business success and business failure.
Internet Marketing Article written by i-Fluid Media Ltd. I-Fluid are a leading internet marketing company boasting experienced and talented Search Engine Marketing, PPC & SEO Consultants.
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